Nicolette de Guia joins us on Ask an Innovator this week. She is the Managing Director at N7 Momentum and she is an expert on all things innovation and digital transformation.

Nicolette teaches us why innovation is a discipline, why marketing should be involved from the very beginning and why we should start talking about the problem from the beginning to validate our idea and reduce risk.

Listen in to hear Nicolette’s triad approach to innovation, why multi-modal omnichannel experiences are the future and why chatbots make her cringe.

This is a super insightful episode, enjoy it!

What’s on your mind?

Are you interested in being interviewed or know someone innovative perfect for this podcast? Leave a comment below.

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The post Innovation as a Discipline | EP. 021 appeared first on City Innovations.